Your website (if it's not an e-shop) has to serve three purposes.
- Say who you are
- Make clear to your potential clients what they have to gain working with you.
- Make the couple contact you, simply and easily.
In this post, we are going to focus on #3. Your contact page.
What happens when the bride gets there? Have you taken care of the last page she visits before leaving your site? Or is there just a “Name/Tel/email/subject” boring and generic form?
I’m sure your website isn’t dull and generic. I’m even more confident that your services and outcome aren’t average and boring. So, why this V.I.P (very important page) of your website is?
Are you telling me you’ve created such a great first impression, only to ruin everything the most crucial moment?
Have you really consider how important this section of our website is? What a powerful tool your contact form can be?
This is the moment:
When “You ask the girl at the bar to give you her phone number.”
When the bride decides to “speak to you.”
When she decides to reveal she was there, in your website, reading about you.
When she decides to entrust you and start a conversation with you.
This is where you have led her via your CTA (call to action)
This is the last impression she gets before her leaving.
Is this how you want to be remembered? Or do you want to provide her with a last “Wow moment”?
When designing your contact form page consider the following:
- What do you actually want to achieve with your form?
- How is it helping you?
- How does it help the bride?
- What do you want to learn?
- What do you want to tell the bride?
- What is the best way to ask those questions?
- How can you filter so that more of the “right brides” are coming your way?
- Is it well designed and original?
Your contact page is not the end of your website ride. It's the beginning of your relationship with a couple that will honor you with their wedding. Tweet this
5 TIPS TO GET THE JOB DONE PERFECTLY
If you want a great contact page that works, all you have to do is put those 5 tips to work.
1. MENTION ALL THE WAYS THEY CAN REACH YOU
This is why we call it "contact page" and not just form page. Your telephone number, email, messaging apps you may use.
You should put there all the places you are accepting messages. Just make sure for one thing. If you write it, be present. Be there to answer.
2. DON'T MAKE YOUR CLIENT THINK TOO MUCH
This is not the place nor the time to do so. What you want is to help them complete your form easily so you get the chance to start the conversation. You will get plenty of opportunities and time, later on, to talk about their vision, details, and budget.
3. FILTER. DO NOT EVALUATE.
While basic filtering is useful at this stage so you can get just the clients you want, it's not the job of this page to evaluate and qualify the client.
This is something you have to do in the early stages of your communication.
4. ASK JUST FOR THE INFORMATION NEEDED TO START THE CONVERSATION
You want the couple to send you the message as easily and quickly as possible.
Every new field you add (especially those that require thinking) may cause you, potential clients.
Name, email, telephone, and event date should be enough to start the conversation with them.
If they provide you all the information in the contact form, there is just one thing left to be discussed and you won't like it. Prices
5. GIVE A FINAL PUSH
Thank them for being there. Tell them once again what they have to gain from working with you. Show your enthusiasm. Tell them how much you are looking forward to talking to them and make sure they will receive the same vibe and professionalism when they send you their message.